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Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.

Clean Up your Digital Profile and Land that Job Whether you are looking for a job after getting fired or you are looking for a job other than the one you are working at currently, many steps in that process are the same. You need to get your résumé up to date and conform to newest standards, you need to get your wardrobe together and most of all you need to be prepared to go for the interview. But did you know that in a fast paced society with all the high technology gadgets, employers and companies appreciate a good digital profile? When it is time to land a new job it is time for you to clean up your digital profile. For those of you who might not know what a digital profile is, let’s reminisce about digital profiles for just a second here. A digital profile is any and all information about you that can be found online. It can be anything from your own homepage, over articles and answers that you have posted on the Internet to videos and pictures of you. Anything that is somehow connected to you and your name and can be found through Internet search engines such as Google, Yahoo and other crawlers belongs to your digital profile or e-portfolio. Believe it or not, many employers have started to check out your digital profile online by doing a little research on the Internet and finding any information about you. If it is on the Internet it is public information and therefore not illegal. Information on the Internet does not necessarily have to be positive. What if one of your friends posted some stories or pictures/movies about you on the Internet? Employers might see that and think that you are not fir for the tasks that are asked form you by the new job and might just plain throw your nice résumé into the trash before they ever have a chance to meet you in person. Therefore before going onto your next job-hunt, clean up your digital profile. Steps you can take to clean up your e-profile are many and one of the easiest ones is a regular search with different Internet search engines about things that are related to your name. See what comes up and try to clean it up. If there are pictures or movies posted on such pages as u-tube about you, try to get friends or the owners of the page to take them down or at least take your name of the page in such a way that a search engine cannot find this information when somebody is searching for your name. A very important positive step in cleaning up your digital profile is to create your own positive statements and information on the Internet, such as online résumé, Personal web pages or a personal development plan (PDP). If the amount of positive information, academic achievements, and plans for the future are greater than any negative amount of information they can find, the light shed on you is of good nature and your chances are greater to land that job than when they only find negative information for the reasons that you never knew about a digital profile. Should you still be new to all of this and you are not quite as well versed on the Internet, there are places that can help you. Many Universities and development centers offer help and tools just for this kind of situation. Public libraries also offer you free time on the Internet as well as other resources in connection with the job-hunt and digital profiles. So before you actually send out your résumé, make sure that you checked online for any information that might harm you.

Web Hosting - Redundancy and Failover Among the more useful innovations in computing, actually invented decades ago, are the twin ideas of redundancy and failover. These fancy words name very common sense concepts. When one computer (or part) fails, switch to another. Doing that seamlessly and quickly versus slowly with disruption defines one difference between good hosting and bad. Network redundancy is the most widely used example. The Internet is just that, an inter-connected set of networks. Between and within networks are paths that make possible page requests, file transfers and data movement from one spot (called a 'node') to the next. If you have two or more paths between a user's computer and the server, one becoming unavailable is not much of a problem. Closing one street is not so bad, if you can drive down another just as easily. Of course, there's the catch: 'just as easily'. When one path fails, the total load (the amount of data requested and by how many within what time frame) doesn't change. Now the same number of 'cars' are using fewer 'roads'. That can lead to traffic jams. A very different, but related, phenomenon occurs when there suddenly become more 'cars', as happens in a massively widespread virus attack, for example. Then, a large number of useless and destructive programs are running around flooding the network. Making the situation worse, at a certain point, parts of the networks may shut down to prevent further spread, producing more 'cars' on now-fewer 'roads'. A related form of redundancy and failover can be carried out with servers, which are in essence the 'end-nodes' of a network path. Servers can fail because of a hard drive failure, motherboard overheating, memory malfunction, operating system bug, web server software overload or any of a hundred other causes. Whatever the cause, when two or more servers are configured so that another can take up the slack from one that's failed, that is redundancy. That is more difficult to achieve than network redundancy, but it is still very common. Not as common as it should be, since many times a failed server is just re-booted or replaced or repaired with another piece of hardware. But, more sophisticated web hosting companies will have such redundancy in place. And that's one lesson for anyone considering which web hosting company may offer superior service over another (similarly priced) company. Look at which company can offer competent assistance when things fail, as they always do sooner or later. One company may have a habit of simply re-booting. Others may have redundant disk arrays. Hardware containing multiple disk drives to which the server has access allows for one or more drives to fail without bringing the system down. The failed drive is replaced and no one but the administrator is even aware there was a problem. Still other companies may have still more sophisticated systems in place. Failover servers that take up the load of a crashed computer, without the end-user seeing anything are possible. In fact, in better installations, they're the norm. When they're in place, the user has at most only to refresh his or her browser and, bingo, everything is fine. The more a web site owner knows about redundancy and failover, the better he or she can understand why things go wrong, and what options are available when they do. That knowledge can lead to better choices for a better web site experience.